Cruz de Malta in Fashion

The yerba mate everyone grew up with hits the runway: Cruz de Malta’s visual codes translated into a fashion editorial.

We set the crossover’s art direction once (the codes of yerba mate and the codes of fashion) and produced the full campaign with Curva: photos, detail shots and the reel, all from the same brief, with no location and no logistics. What If is our space to push what a production can imagine: brands produce their catalog with Curva, and here we show what happens when the only constraint is the idea.