Blog
Ideas, processes and lessons.
Guides for brands that sell clothes online: how to produce, what AI does today and how to build the team.
Trends
Agentic commerce: AI doesn’t recommend at random, it recommends what it understands best
More and more shoppers ask ChatGPT or Gemini to find their clothes. What the Adobe and McKinsey data says, and why AI recommends the piece it understands best: the one with the most angles, at the highest quality.
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AI for fashion
ChatGPT, Nano Banana or Kling? Which AI to use for your product photos
Each AI model is good at something different: one at textures, another at lettering, another at video. What each one does and why in Curva you don’t have to choose: we do it for you based on what you want to produce.
AI for fashion
The 5 key criteria for choosing an ecommerce content creation platform
Lots of tools promise AI product photos. The five points that separate a platform that sells clothes from a pretty-image generator, and what to ask in the demo.
Team and costs
The real cost of being slow: how much do you lose by delaying a collection launch?
Every week a collection waits for its photos is a week of sales that won’t come back. How to calculate what the delay costs you, where the time goes between garment ready and garment published, and how to shorten it.
Team and costs
5 hidden signs your fashion brand needs to bring its content in-house
It doesn’t always show in the budget. Five everyday symptoms that say you depend too much on third parties for your photos and videos, and what to do about each one.
Team and costs
What outsourcing your ecommerce content creation really costs
The photographer’s or agency’s quote is only the first line. The costs that don’t show up on the invoice: the hours of coordination, the changes, the missing photos and the weeks of waiting.
Team and costs
Fashion marketing agency vs. in-house team: which is more profitable?
Outsource content to an agency or build the team in-house? What each option really costs, what each wins on speed and control, and why more and more brands choose a third way.
Photo production
Invisible mannequin: how to get the effect and when to use it
The ghost mannequin is the standard in fashion catalogs. How to do it step by step, what gear you need, the most common mistakes and when something else makes more sense.
AI for fashion
AI models for clothing: how they work and what to look at before choosing a platform
Generating photos of your garments worn by AI models is now viable for selling. How the process works, what results to expect and the six points that decide whether a platform works or not.
Photo production
How to photograph clothes to sell online: a practical guide for your store
Light, background, framing and which photos each product needs. A complete guide to shooting your clothes so the photos sell, with or without professional gear.
Photo production
Clothing photos without a model: every way to show your garments (and which one pays off)
How do you shoot clothes without a model for your online store? We compare flat lay, ghost mannequin and AI-generated models: costs, results and when to use each.
AI for fashion
What a content PaaS is and why it’s the future of fashion retail
What a content PaaS for fashion is, and why brands that centralize their visual production with AI are leading retail in 2026.
Trends
The end of the static catalog: why fashion demands dynamic, video content
The still-photo catalog has lost its selling power. Why on-model video drives conversion in fashion ecommerce in 2026.
Trends
How digitally native brands (DNVBs) win the market with daily content
DNVBs win with volume and consistency. How to produce on-brand content every day without multiplying your budget or burning out your team.
AI for fashion
How automation is changing time-to-market for clothing brands
From weeks to hours. How AI automation speeds up your collections’ time-to-market without losing art direction.
Photo production
How to cut your brand’s photo production budget by up to 40%
Product photography is your biggest variable cost. How to cut it by up to 40% (or more) with AI-assisted visual production.
Team and costs
The Content Manager in fashion: key skills to lead the in-house team
The Content Manager has become a strategic role in fashion. The key skills to lead in-house content production in the age of AI.
AI for fashion
What to look for in a content platform built for fashion
Not every platform understands fashion. The key criteria (consistency, product fidelity and video) to choose the right one.
Photo production
How to automate digital lookbooks for your online store
Turn your catalog into digital lookbooks without endless shoots. A practical guide to automating your store’s visual production.
Team and costs
How to convince your CFO to invest in an in-house content platform (PaaS)
Build the business case your CFO needs: the savings, speed and measurable ROI of an in-house content PaaS for your fashion brand.