How to cut your brand’s photo production budget by up to 40%
Product photography is your biggest variable cost. How to cut it by up to 40% (or more) with AI-assisted visual production.
For most ecommerce fashion brands, product photography is the highest variable cost of the year. Between models, photographers, studio rental, styling, sample logistics and post-production, brands spend between US$10,000 and US$50,000 a year just to generate their images, and that number grows with every new drop.
AI-assisted visual production completely changes that cost structure. The industry reports reductions of up to 87% when AI is brought into the production workflow, eliminating most of the fixed costs of each shoot. Taking a conservative stance, cutting 40% of the photo budget is a perfectly reachable goal for a brand that systematizes its production, keeping quality and multiplying the volume of assets.
The real impact isn’t just spending less, but where those savings go. Brands that free up production budget tend to reinvest it where it moves the needle: product development, paid media and catalog expansion. Photography stops being a cost that erodes margin and becomes a growth lever.
Source: industry data reported by Outfica. (2025). Low cost fashion AI: How much do fashion brands really spend on product photography in 2025? View (reduction figure attributed to BCG).