Demiracolo x Helly Hansen

Local independent design meets Helly Hansen’s sailing engineering: technical outerwear with an editorial eye.

We set the crossover’s art direction once (the codes of local design and the codes of sailing tech) and produced the full campaign with Curva: photos, detail shots and the reel, all from the same brief, with no location and no logistics. What If is our space to push what a production can imagine: brands produce their catalog with Curva, and here we show what happens when the only constraint is the idea.