Guido Zapatería made a love story

A classic shoemaker stars in a love story: a campaign told like a romantic film.

We set the crossover’s art direction once (the codes of shoes and the codes of romance films) and produced the full campaign with Curva: photos, detail shots and the reel, all from the same brief, with no location and no logistics. What If is our space to push what a production can imagine: brands produce their catalog with Curva, and here we show what happens when the only constraint is the idea.