What If

Jacquemus x Boca Juniors

The blue and gold of La Bombonera through Jacquemus’s minimalist lens: two worlds that would never meet, in one campaign.

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Modelo de pelo afro con minivestido tejido amarillo de hombreras, ribete y botón azul, ante una pared de azulejos azules; logos Jacquemus y CABJ sobreimpresos
Modelo pelirroja apoyada en una pared amarilla descascarada, con blusa de lino crudo estampada con ramas azules y flores amarillas y escote en V
Modelo masculino descalzo en el umbral de una casa de piedra, con camisa azul de bolsillo amarillo y pantalón ancho azul con vivo amarillo al costado
Modelo con blazer amarillo oversize de botón azul sobre camisa azul y pantalón amarillo, parada en el umbral de una pared descascarada
Watch the full reel

The blue and gold of La Bombonera through Jacquemus’s minimalist lens: two worlds that would never meet, in one campaign.

We set the crossover’s art direction once (the codes of high fashion and the codes of football) and produced the full campaign with Curva: photos, detail shots and the reel, all from the same brief, with no location and no logistics. What If is our space to push what a production can imagine: brands produce their catalog with Curva, and here we show what happens when the only constraint is the idea.

Watch the reel on Instagram

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