Jazmín Chebar x AWADA Market

What if the nursery’s flowers became clothes? Jazmín Chebar and AWADA Market crossed in a garden market: the rose, the tulip and the jasmine go from the flowerbed to the dress.

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Regadera de metal bordó con dos cerezas pintadas a mano, sobre una pared durazno con sombra de hojas al sol y el texto What if Jazmín Chebar x AWADA Market

Mujer agachada plantando un plantín en un cantero de madera, con delantal de lona tostada pintado con rosas y tulipanes, tiras rojas y un estuche de herramientas de jardín

Modelo rubia con camisa amarilla de puños volados y falda plisada blanca entre cercos de ligustro, con un recuadro de flores de jazmín arriba a la izquierda

Mujer leyendo en una reposera a rayas con un gorro de crochet rosa con forma de campanilla y anteojos negros, junto a un recuadro de la flor rosa en el pasto

Modelo girando con un vestido rojo strapless de rosas aplicadas mientras riega con una manguera bajo naranjos, con un recuadro de una rosa roja abajo a la izquierda

Modelo bajando una escalera de piedra con corset blanco de pétalos de tulipán y short de jean, entre macetas de terracota, con un recuadro de un tulipán blanco

Puesto de madera con techo de lona y cartel Jazmín Chebar x AWADA Market en un jardín de rosales, con ramos, dos vestidos lenceros colgados, regaderas bordó y delantales

Watch the full reel

Jazmín Chebar has been putting flowers on clothes for twenty years, and AWADA Market sells the real ones: plants, pots, garden tools. The crossover is a seasonal market among rosebushes, where every plant in the nursery has its garment. The rose becomes a dress with appliquéd petals, the tulip a white corset, the bellflower a pink crochet hat, and the hand-painted cherries and bouquets move onto the watering can and the gardening apron.

We set the crossover’s art direction once (Jazmín Chebar’s printed romanticism over the soil, the linen and the afternoon light of a garden) and produced the full campaign with Curva: the objects, the looks with their reference flower, the market stall and the reel, all from the same brief, with no location and no logistics. What If is our space to push what a production can imagine: brands produce their catalog with Curva, and here we show what happens when the only constraint is the idea.

Watch the reel on Instagram

What if your brand produced like this?