Sugus x AFA Selección
The candies of childhood put on the sky blue and white: Sugus and Argentina’s national team in one campaign.
The candies of childhood put on the sky blue and white: Sugus and Argentina’s national team in one campaign.
We set the crossover’s art direction once (the codes of candy and the codes of football) and produced the full campaign with Curva: photos, detail shots and the reel, all from the same brief, with no location and no logistics. What If is our space to push what a production can imagine: brands produce their catalog with Curva, and here we show what happens when the only constraint is the idea.
Watch the reel on Instagram