SUMA x Duracell

What if your electrolytes lasted like a battery? SUMA and Duracell crossed in a campaign where energy is literal.

We set the crossover’s art direction once (SUMA’s codes and Duracell’s copper and black) and produced the full campaign with Curva: photos, detail shots and the reel, all from the same brief, with no location and no logistics. What If is our space to push what a production can imagine: brands produce their catalog with Curva, and here we show what happens when the only constraint is the idea.