What If

Terrabusi in Fashion

The icon of the Argentine afternoon snack turned into a collection: Terrabusi’s palette, textures and packaging in an editorial key.

Modelo de pelo mojado con abrigo crudo de lana de cuello alto y botones gigantes color pastel, sobre fondo de lienzo; logo Terrabusi sobreimpreso
Modelo con traje sastrero celeste de saco y pantalón amplio, con bolso circular beige con forma de galletita, sobre fondo celeste
Retrato de modelo con campera de cuero marrón, pañuelo crudo al cuello y aros redondos con forma de galletita de chocolate, en un edificio de hormigón
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The icon of the Argentine afternoon snack turned into a collection: Terrabusi’s palette, textures and packaging in an editorial key.

We set the crossover’s art direction once (the codes of cookies and the codes of fashion) and produced the full campaign with Curva: photos, detail shots and the reel, all from the same brief, with no location and no logistics. What If is our space to push what a production can imagine: brands produce their catalog with Curva, and here we show what happens when the only constraint is the idea.

Watch the reel on Instagram

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