Tulipán in Indumentaria

A brand that never set foot on a runway, turned into an apparel collection with codes of its own.

We set the crossover’s art direction once (the codes of Tulipán and the codes of apparel) and produced the full campaign with Curva: photos, detail shots and the reel, all from the same brief, with no location and no logistics. What If is our space to push what a production can imagine: brands produce their catalog with Curva, and here we show what happens when the only constraint is the idea.