Uber x Nike

What would a collection look like if the city were the court? Uber and Nike crossed in an urban campaign.

We set the crossover’s art direction once (the codes of mobility and the codes of sport) and produced the full campaign with Curva: photos, detail shots and the reel, all from the same brief, with no location and no logistics. What If is our space to push what a production can imagine: brands produce their catalog with Curva, and here we show what happens when the only constraint is the idea.